The first of two reports on the lens sector at Optrafair sees plenty of innovation to benefit practices
Posted by Mike Hale on 10 May 2015 FeatureLensesNews & FeaturesOptrafair
Lens related companies were among the most active at Optrafair, with Southampton-based Waterside Labs demonstrating its range of lens solutions for smart glasses.
The company's Smart Glass lens technology is designed for use with products including Google Glass, Vuzix M100, Epson Moverio BT-200 and Recon Jet. All these products were available for first-hand demonstration on the Waterside Labs stand.
Waterside managing director Bob Forgan also made two CET presentations on 'Smart Glasses - the Future of Eyewear' at the ABDO Theatre during the show, giving insights into the opportunities this sector
'These are exciting times for the wearables sector and for Waterside,' comments Forgan. 'We are forging ahead with our plans to grow the business in established areas and new product sectors - and showcasing our products at leading events such as Optrafair is an important part of our marketing strategy.'
The company was also presenting OptikamPad, its digital measurement and dispensing tool for iPad. 'Our OptikamPad was certainly a key focus of attention for many,' says Forgan, 'possibly prompted by recent media coverage of Specsavers in-store use of iPad applications. Our digital dispensing tool attracted lots of enquiries not least because it's the leading and most accurate device on the market, taking 10 measurements with just one photo image.'
Waterside also launched Elysium, a new lens concept complemented by a related lifestyle analysis app. 'All Elysium progressives take individualised lens designs to a whole new level thanks to Digital Ray-Path Technology,' comments Forgan. 'This clever new interactive user friendly on-screen consultation app is available as a free download for the Apple store. It identifies the best Elysium lens design for each individual through a series of steps engineered to evaluate the wearers' expectations, needs, previous experience and reading habits.'