Eyeglass World, a US retailer of affordable prescription eyewear, has become the first national chain to launch a collection of prescription lenses for smart glass technologies direct to consumers.
The retailer is offering prescription lens options for brands including Glass, Recon, Vuzix and Epson and the launch coincides with Eyeglass World's expansion into California. The lens used is the Smart GOLD lens which is a patented and trademarked technology of Rochester Optical. The lens was developed by Rochester and is optimised for use with smart eyewear devices. Waterside is an authorised seller of the lens.
Bruce Steffey, President and COO of Eyeglass World's parent, National Vision Inc, said 'providing prescription lenses for smart eyewear overcame one of the main hurdles the technology faced. Smart glass sales, for leisure and business uses, will be a major growth driver for the eyewear category in future years. We're excited to be at the forefront of innovation in wearable technology by distributing prescription smart glass lenses and in-store hardware as a component of Eyeglass World's West Coast expansion, and expect to roll-out these offerings to all of our stores within 12 months.'
Eyeglass World becomes the first brick and mortar retailer in the world to offer Recon Jet, Vuzix M100 and Epson Moverio hardware all under one roof along with the availability of prescription lenses. Products on offer cover a a range of activities from business to leisure. Prescription smart glass lenses are available in clear Trivex or Transitions VII along with suitable coatings.
Bob Forgan, Managing Director at Southampton-based Waterside Labs, who delivered lectures on smart glasses at Optrafair said he may have to change the title of his presentations planned for this year's ABDO Conference later this year. 'This opening highlights the exciting opportunities ahead and signals the fact that the future may already have arrived. Opticians will have big decisions to make as to whether they lead or follow as the Smart Glass sector develops and EyeGlass World's owners National Vision Inc. have identified this area as one they cannot afford to ignore.'