Digital Solutions at Optrafair

High Demand for Waterside Labs Digital Solutions at Optrafair 2015

Primary Health Net April 2015

Waterside Labs, the independent prescription laboratory, has reported an unprecedented level of interest in the company's new technologies and digital solutions for the optical industry at Optrafair 2015.

The Waterside team were inundated with requests for demonstrations of the 'OptikamPad' its digital measurement and dispensing tool for the iPad, and Waterside MD Bob Forgan's CET presentations on 'Smart Glasses - the Future of Eyewear' were among the most popular seminar sessions of the whole event. In addition to this, such was the positive reaction to the launch of Waterside's exciting new lens concept, 'ELYSIUM', a complete new Lens Series complemented by its 'Lifestyle Analysis App', the company has now had to generate more customer codes to meet the high demand generated by Optrafair visitor enquiries.


Bob Forgan says: 'From my view Optrafair has confirmed that we have struck a nerve across the industry with our digital offerings. We are seeing an insatiable appetite among independent opticians and multiples for new technology. More and more opticians are appreciating the benefits of harnessing digital dispensing tools and the massive new business potential presented by the smart eyewear sector.'

During his presentations Bob gave an insight into the latest developments in Smart Glass technology, focusing on the opportunities this new category offers to Opticians and addressing how to overcome the new optical challenges that Smart Glasses will present.

Following Optrafair Waterside received many messages of thanks including one from Optician Inna Rapatskaya, she says: 'I thoroughly enjoyed your presentation, it's been a highlight of my Optrafair visit.' And Jon Paxman, senior researcher at 2020health.org who attended Bob's presentation and took advantage of Waterside's new Elysium APP adds: 'Thanks for setting up the Elysium connection - looking forward to checking that out!'

'Our OptikamPad was certainly a key focus of attention for many. Possibly prompted by recent media coverage of Specsavers in-store use of iPad applications. Our digital dispensing tool attracted lots of enquiries not least because it is the leading and most accurate device on the market, taking 10 measurements with just one photo image,' adds Bob.

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